SSP”AdStir” and Turn launch RTB integration ~ Will enhance Global RTB campaigns, especially in North America and UK~
UNITED, Inc. announces its SSP(*1) “AdStir (http://ad-stir.com/)” and Turn, a DSP(*2) “Campaign Suite” started RTB(*3) integration.
Turn is a global marketing platform company with 18 branch offices based all over the world. The Turn digital marketing hub provides marketers with broad coverage across North America, South America, Europe and Southeast Asia.
With this integration, publishers that deliver ads via ” AdStir ” will be able to receive bids from advertisers all over the world through the “Campaign Suite” including video and GPS location base ads, and Marketers using the Turn platform will gain access to valuable publisher inventory. Marketers can also use DMP(*4) “Audience Suite” data to improve brand advertising through audience insights and performance analytics for campaign optimization.
“AdStir” will continuously integrate with Japanese local and global DSP’s through RTB integration, increase bidding transaction and aim further to expand as RTB platform.
Turn provides three real-time marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks, including Accuen, AMNET, Chrysler, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Thomas Cook, Toyota, VivaKi and Zales.
Turn enables leading brands and agencies to adapt to the ever-changing motivations of their consumers. The Turn Digital Hub for Marketers offers end-to-end anonymous audience planning, cross-device advertising, and advanced analytics. Providing seamless point-and-click access to more than 150 integrated technology partners, Turn helps marketers embrace the chaos of digital advertising technology. Headquartered in Silicon Valley, Turn offers its products and services worldwide.
United Inc. releases SSP“AdStir” in September 2011. “AdStir” is an advertising monetization platform designed for internet media ad spots to maximize profits (Yield Optimize) by optimizing distribution, and uses RTB advertising to generate a high level of profits. The number of monthly impressions reached 30 billion in September 2014, making it the largest SSP in the Japanese smartphone market.
United moved to an open platform for RTB advertising much earlier than competitors, started the integration with the company’s DSP “Bypass” in April 2012. AdStir is integrated to 22 DSP’s around the globe and will continue to integrate with different platforms in Japan and around the globe as an open platform.
AdStir has unique feature like, automated optimization, ad inventory detection that will help maximize publishers revenue and support also different kind of ad formats such as interstitial, native ads. AdStir also not only rely in their high technology but also offer media consulting that helps publishers to make best decision on setting ads that will generate higher revenue through AdStir.
United will continue to grow as overall advertising platform, continuously strengthen and develop our product, aiming to provide advertising solutions with the latest ad technology.
(*1) SSP (Supply Side Platform, Sell Side Platform) is an advertising management platform for the supply side that provides centralized management of numerous ads, and optimizes distribution (with functions such as yield optimize) in order to maximize growth.
(*2)DSP (Demand Side Platform) is an advertising management platform for the demand side (advertising side) that follows specific distribution logic to distribute ads to the optimum users in order to maximize advertising effects.
(*3)RTB (Real Time Bidding) advertising is a form of advertising technology where the advertising buyer (advertiser) uses DSP to buy media ad spots on a per-impression basis in a bidding format. The advertising buyer (advertiser) can thus increase advertising effectiveness by paying a price that corresponds with that level of effectiveness. Media can be sold as impressions to the advertiser with the highest bid, which can drastically increase advertising income.
(*4)DMP (Data Management Platform) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources.
An effective DMP creates a unified development and delivery environment that provides access to consistent, accurate and timely data. The term is most often associated with products and development projects that promise to help marketers and publishers turn data from offline, online, web analytics and mobile channels into information that can be used to support business goals.